Amazon is “still trying to find the hook” for its Lord of the Rings MMO

Amazon’s latest attempt at a Lord of the Rings MMO has still yet to find its “hook.”

This was stated by Amazon Games owner Christoph Hartmann, who said in a conversation IGN He said the team “didn’t want to just do the same thing again” with their Middle-earth game.

“While it’s tempting sometimes with an existing IP, that’s not the purpose of doing that. You have to find a new twist, and I think we’re still in that phase where we really want to figure out what the hook could be, what could be the thing that sets us apart from all the other games,” Hartmann said. “So it’s a little early.”

Amazon First revealed its plans for a Lord of the Rings MMO last yearAs part of a deal with Embracer, the upcoming game was announced to be in development for PC and consoles with their in-house studio behind New World. At this time, Hartman said it would offer MMO players a “fresh take” on The Lord of the Rings, and was “in the early stages of production”.

This isn’t Amazon’s first attempt at a Lord of the Rings MMO. The company has The first attempt was cancelled After the project – which began in 2019 – It became very “complicated”. That particular Lord of the Rings project was to be developed by a Hong Kong-based company, which was later acquired by the publisher Tencent,

Amazon’s upcoming Lord of the Rings MMO is, of course, not the only Lord of the Rings MMO. We also have an existing and well-established MMO The Lord of the Rings Online from Standing Stone Games. In January, Standing Stone revealed a huge Generous 2024 roadmap for MMOswhich is now in its seventeenth year.

Hartmann said earlier Amazon’s upcoming MMO will be “completely different” from Lord of the Rings Online In terms of the technology available now.

“It would be a bit of an exaggeration if I said it would be like black and white films in color, but that’s the approach I want to take. It’s a completely different world,” the executive said last year.