In terms outside of the gaming industry, its monthly user base is comparable to Amazon Prime Video, representing four-fifths of global subscribers, and nearly matches premium users.
It was the second most played game on PC by average monthly active users (MAUs) in 2023, and the fifth most played game on both PlayStation and Xbox consoles. But what really sets Roblox apart is its impressive ability to make money from its audience. The platform has over 16.5 million unique monthly payers in 2024 – a remarkable 22% year-over-year increase – demonstrating its appeal beyond free content. Average bookings per monthly unique payer increased to $19.34 in Q2 2024, further emphasizing its strong revenue generation capabilities. This success stems from Roblox’s unique blend of gaming and user-generated content, which offers creators the opportunity to earn a profit while attracting players across a broad demographic spectrum.
