Throughout the history of eSports, one of the most significant challenges has been sustainable monetization. Despite decades of high-quality competition, growing viewership, and obvious progress in eSports, leagues, teams, and other organizations have continually struggled to maintain financial sustainability.
While this can be blamed to some extent on decisions made at the executive level, the fact remains that esports fans are unusually reluctant to pay for their hobbies. A recent study shows that the average esports fan spends on their hobby. Compared to traditional sports, this number is absolutely minuscule. For example, fans of the Premier League, one of the biggest sports leagues worldwide, spend on average. This comparison, while not perfect, underlines the vast spending gap between the average esports fan and the average sports fan.
