Straw receives a large -scale popular rana app

Go to any run club in the world and a good chance that everyone has two things: a germin smartwatch to track their run and a straw account to brag about it. given Global Running BoomThis plans a curious and shiny omission to the lack of any modern, in-app training of the straw. Or, at least, it was till date because Strawa is receiving rana.

For those people No Torture yourself with 6am daily runs, this is big news – even if companies are keeping the financial statement of the deal. The most famous fitness on the Strava market is the social media app. Meanwhile, Runna burst on the scene in 2021 and quickly climbed the app chart for people requiring 5K, 10k, or marathon training plans. Since launch, it is safe Additional $ 6.3 million in funding For their AI-operated run coaching, users are spread over 180 countries. In 2024, Ranna also tripled the size of his team and is currently hiring about 50 roles to expand the product and technology. Peruz, who run subredits or runtoks, and you will always see someone asking or recommending the app.

The deal sounds like a win for Strawa and Ranna. Struvation is found to sideline one of its greatest weaknesses – lack of training plans. For Ranna, it achieves access to one of the largest online running communities and one of Strawa coffeers.

Strava’s CEO Michael Martin says, “For a while, Strawa made stable, document-based plans for the runners, but the reality is that they were used very, very repeatedly.” According to the company’s research, the lack of guidance was a pain point for the app for long -term users and new people. “We came to know that, as it belongs to the runners, was the guidance training plan.”

Straw and rana users will wait for a small wait before seeing changes from the acquisition.

Martin says, “Effectively, nothing changes out of the gate for the user. With this acquisition, our plan continues to pursue the Ranna app, invest in the Ranna team and then to operate them independently but in an integrated fashion,” Martin says, once the deal is completely wrapped, users may expect to start changes in the coming weeks and months.

“The ambition is to do the things where it makes sense,” the Ranna Kofounder and CEO Dome Mascel, who notes more spontaneous integration between the two apps, will help create a smooth user experience. “This is so, the user falls on and they want to see what they are doing today. He sits in today, and they want to find a route for the run – who sits in a straw. Then, if they want live coaching, then on Ranna, which is clearly a better technique for recording on our phone.

One thing that has not been decided yet is how the membership will work. Strawa has a free tier, but charges $ 79.99 per year for premium features, while the cost of Ranna is $ 119.99 annually. While Ranna currently uses the third-party API of Strawa, users will still have to take membership of both services to get a full range of features until the details are out. When further pressed on the issue, Martin says that he considers the ring acquisition to be more uniform when the company bought athletics, a preheab and injury prevention app when it was when it was Acquired fatmapA 3D-maping platform. With a straw membership, recovered athletics is essentially a free perk, but acts as a separate app. However, Fetmap’s app retired at the end of 2024 and its technology/features were incorporated into Strawa.

Membership will be a prickly issue for both Strawa and Runna users. Over the years, R/Straw has pervaded with subdit Accusation of fusionWith many with its IRE direction towards app pavolling features. Generally, user reacts badly to membership or any change in small brands, which are gabbled by older people. In this case, in 2023, Strawa increased membership prices A messy rollout that left users angry and confusedYou only need to see the response Recent membership of germines launched To learn Strava-rana news Can’t go well with some users – A fact Martin and Mascel are well aware.

“We have found a quite active Redit community, and I know that perhaps there is a large overlap between strong voices between them and the comment section,” Maskel says. “We try to be very transparent and stay open with them, and I really believe that it’s a surprising thing for all users. I am happy to tell everyone about it and answer everyone’s questions, sitting on the redit for the whole day.”

“I wouldn’t say that it is a challenge to think about investing in development during such a period, but this is clearly the right thing,” Martin says, referring to the current indefinite economic environment. “This is a lot of development and investment game. It is not a efficiency game.”