in today’s time Pixel P&LWe present an interview with Anurag Chaudhary, founder of Felicity Games, who discusses how data, analytics and performance marketing can drive the growth of Indian indie titles. These were also in the headlines: when we met Web3 continues to generate revenue under the platform sandboxApple revealed its top games and apps of the year, and the World Health Organization partnered with a mobile game to launch an AI-powered health assistant.
India’s gaming industry is brimming with talent, yet few titles outside of real money games have taken off commercially. Anurag Chaudhary, founder of Felicity Games, believes the key lies in customization. With a focus on analytics and performance marketing, Felicity is helping studios bridge the gap between creativity and profitability.
Their work on Nova Solitaire highlights this approach. By overhauling the initial game design, streamlining user engagement, and testing hundreds of ad campaigns, Felicity boosted player retention and revenue metrics. Second-game conversions increased by 70%, while ARPDAU increased by more than 50% – turning a struggling card game into a sustainable product.
But these results did not come easy. As delivery costs rise and global competitors dominate, Indian developers face tough challenges. Explore the data, strategies and lessons behind Nova Solitaire’s transformation – and what it says about building a sustainable gaming business in India.
Bharatbox and Shemaroo Entertainment sold 3,333 Jab We Met digital collectibles featuring Kareena Kapoor’s character ‘Geet’ within 45 days on the Web3 game ‘The Sandbox’, generating revenue of $40,000.
The campaign attracted 67,000 users, boosted by teaser promotions, educational materials and early engagement incentives. The three AMA sessions with The Sandbox garnered over 200,000 viewers, reflecting the global interest in Bollywood IPs entering the metaverse. Bharatbox’s no-code tools and play-to-earn model facilitated creator participation and player engagement, with strong buyer interest from India and abroad.
Apple unveils most downloaded games and apps in 2024
Top Free iPhone Games Monopoly Go! and Roblox, while Minecraft and Heads Up! Lead paid titles. On iPad, Roblox topped free downloads, with Minecraft dominating the paid charts. Apple Arcade favorites include NBA 2K24 Arcade Edition and Hello Kitty Island Adventure, which showcase a mix of new hits and returning classics.
PGL acquires game server provider Fragnet
Fragnet hosts servers for titles like Counter-Strike 2 and Call of Duty. It will operate independently but will have access to PGL’s operational support and expertise. Existing customers will not see any disruption in Fragnet’s services and companies.
WHO partners with Goodwill to launch AI health assistant
The World Health Organization (WHO), a mobile farming game, is going to introduce Sara, an AI health assistant that offers tips based on WHO guidelines. Integrated into the gameplay, Sara follows the Florence Assistant of 2022, which included 1.5 million players. WHO sees gaming as a platform to provide reliable health information.
From the 1940s to the 1970s, it was claimed that it was Mafia-run gambling schemes that were corrupting America’s youth. Officials argued that pinball is a game of luck, not skill, making it similar to gambling and easily manipulated for profit.
The ban in New York City finally ended in 1976 when Roger Sharp, a pinball expert, demonstrated in court that pinball requires skill. In a dramatic move, Sharp called his shot – predicting where the ball would land – proving that it was not entirely chance.
His performance convinced the court and the ban was lifted, marking a turning point for pinball’s reputation. Soon cities across America followed suit and pinball machines re-emerged as a beloved pastime.
