Zoom is taking on Google and Microsoft with AI-powered documents
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Zoom is taking on Google and Microsoft with AI-powered documents


Starting Monday, Zoom users will have the option to open a document tool from within their video calling app and create shareable files based on their meetings — but they’ll also be prompted to use generative AI to help them write and edit them. This new feature, essentially Zoom’s version of Google Docs, is the latest attempt to compete with Microsoft and Google to become the everything workplace for businesses.

Documents have zoom feature AI CompanionOpenAI, a generative tool built on the LLM model of Anthropic, Meta and the company’s own model, unveiled last year. It can take a meeting transcript and organize it into templates, or create tables, checklists and trackers to organize processes and tasks. The documents can then be integrated into Zoom meetings for sharing and editing.

“AI is what makes the experience so different,” says Smita Hashim, Zoom’s chief product officer. “The goal is that the common high-friction tasks that take up a lot of our time can be done by AI.”

Zoom Docs is the latest update to the company’s collaboration tool Workplace, which arrived in MarchIt’s an attempt to attract customers in a crowded market: Google Workspace and Microsoft 365 dominate this area, and have already added their own tools and their own AI features. Laptop,

“It’s extremely difficult to compete in the market, but not impossible,” says Will McKeon-White, senior analyst for infrastructure and operations at research firm Forrester.Google Docs has evolved In a world where Microsoft Word once ruled the roost. Google Workspace has over 100 alternatives 3 billion usersWhereas Microsoft Teams It has more than 320 million monthly active users.

In this case, Zoom hopes the price will matter: Its Workplace plans include the company’s AI companion at no additional cost ( Zoom Workplace Cost Between $14 and $19 per user, per month for small companies. co-pilot for 365 The add-on costs $30 per user, per month, and Gemini Google for Business costs $20 to $30 per user, per month, which is in addition to the base cost of the service.

Gemini can also help users brainstorm ideas Google DocsDraw illustrations, and summarize and refine the text. and Co-pilot Can work on Word, PowerPoint, and Excel to analyze information, rewrite information, and create presentations.

Convincing businesses to move from one workplace technology provider to another is challenging, and Zoom can count on the fact that many organizations already use Zoom with another provider, giving them a chance to switch. Zoom is looking for the next big thing that can replicate its rapid growth during the COVID-19 lockdowns, as people worked via Zoom and even attended Zoom weddings. By early 2023, the company has reached a tipping point – the number of customers willing to pay for Zoom has already peaked, and fewer people are turning to it for “fun” Zoom calls with family or friends.

company will exit the Nasdaq 100 at the end of 2023And its share price is down nearly 90 per cent from its 2020 highs. Fired from job It will have about 15 percent of its workforce by early 2023, but—it seems to need to expand—it has begun integrating calendar features and added cartoon avatars. Zoom has also seen a recent increase in its workforce contact centerThere is a customer service channel for businesses. But to compete with bundled services like Google and Microsoft that also offer video calls, it needs to do more.

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